Before you trade-in your TAG Heuer Connected, we will ask you to erase all of your data, to ensure that all of your personal information is completely removed from your watch. To erase your data, you need to perform a factory reset of your watch. Find all instructions here (https://faq.tagheuer.com/articles/en_US/FAQ/How-do-I-reset-my-watch/?q=reset&l=en_US&fs=Search&pn=1 )